How Rockwell and Other Companies Can Take on Amazon and Win

If you are in a business segment with significant revenues, Amazon is coming for you sooner or later. That’s the truth behind Jeff Bezos’s famous statement: “your margin in my opportunity.” Even long-time B2B winners like Rockwell must face that new reality.

But all is not lost. In an oped for the Milwaukee Journal Sentinel, I show how it’s possible to learn from Amazon to defend existing businesses in ways that Amazon cannot match.

See the full article here