Reviews

Behemoth by Robin Gaster Cover

What people are saying

 Gaster’s dissection of Amazon’s rise and domination is full of surprises and strategic insights.  Anyone in business needs to understand how Amazon pivoted from survival tactics to competitive advantage to monopolistic power within two decades. Seth Goldman, co-founder of Honest Tea and Chair of Beyond Meat

Behemoth is a must-read. Each chapter fills your bucket with meaningful takeaways and insights to help you and your team think in new and inventive ways about business, the customer, and society. Gaster simplifies the essence of innovation and execution, giving the reader the wonderful feeling of excitement to invent and build the next big idea. Neil Ackerman, Head of Advanced Technologies, Middle East and Africa, Johnson and Johnson

BEHEMOTH, AMAZON RISING provides incredible insights into the secrets of Amazon’s success, the threat it poses to every industry it touches, and the risks to Amazon itself. Vivek Wadwha, Distinguished Fellow, Harvard Law School, Labor and Worklife

Springboard Enterprises

A must read analysis that outlines how Amazon’s innovations, such as Prime, have led to its dominance and why that will likely not only continue but expand as e-commerce accelerates. It is a thoughtful, carefully researched analysis of an amazing and sometimes threatening American behemoth. Charles Wessner, Georgetown University

This riveting book explains clears how the new corporate giants emerged, the damage they can wreak through their damage, but also a clear road map about how they can be harnessed to serve the needs of society, rather than vice versa. Behemoth It is a must-read on the most compelling challenges confronting society and how to deal with them. David Audretch, Distinguished professor, School of Public and Environmental Affairs at Indiana University

Behemoth: Amazon Rising provides a thoughtful and highly effective case study in brand creation, design and execution. An entire global culture has been reprogrammed through Prime affinity membership, comparison price shopping, and predictive shopping based no machine learning. Lou Pugliese, former CEO Moodlerooms

Fucking brilliant! Nailed it. Mike Shatzkin Founder & CEO of The Idea Logical Company

Behemoth is the story of the e-commerce giant’s growth and dominance. It is an intriguing take on what’s driven Amazon to becoming one of the most successful and talked-about companies ever! Dean Maciuba, Managing Partner, Last Mile Experts North America

No doubt we are entering the age of Amazon. It’s Amazon’s 21st century version of manifest Destiny, and Gaster digs deep to show how we are all willingly along for the ride. Amy Millman, President,

Amazon is central to the 21st century economy.  Robin Gaster’s fascinating and comprehensive examination substantially advances our understanding. John Zysman, Emeritus Professor of Political Science, UC Berkeley

Robin Gaster has his finger on the pulse of what was, is, and will continue to be one of the most disruptive corporations since Standard Oil.  This book is mandatory reading for anyone who cares about capitalism’s future. Mark Walsh, former Head of Innovation and Investment, U.S. Small Business Administration