Unpacking Amazon’s free curbside pickup

Obviously, someone at Amazon has noticed that Walmart and Target are getting traction with curbside pickup. Hence Amazon’s announcement that it will provide free one hour pickup from Whole Foods for orders of $35 or move (and who leaves Whole Foods without spending at least that much). So on one level, this just reflects me-too insurance, so if curbside really takes off Amazon won’t be blindsided.

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